“The only way to do great work is to love it.” – Steve Jobs
This is exactly the principle I follow. My name is Mirza Prosicanovic and I am 29 years old. Because I wanted to make a positive contribution to your everyday life and I have always been fascinated by food, I founded Essendia in 2017. In order to change something fundamental in the food industry and in consumer behaviour, I also studied economics (B.A.). Accordingly, I offer you products that contribute to an increase in your quality of life. In short, my approach is consistent with the following statement:
Sustainability meets good taste at an affordable price! – That’s what Essendia stands for.
My goal was to take a different path – even in the free economy. Because food is one of the basic needs of you and me, I believe that it should only be composed of high quality ingredients. But my team and I are not only eager to offer you exquisite quality, but also to combine the three pillars of sustainability – economy, ecology and social issues – in a meaningful way. Does this really work in the food industry? – Because good products are expensive, cheap products are usually characterized by inferior quality.
Essendia takes a different view in this respect: we combine sustainability, quality and the consideration of social aspects. What does that mean for you as a customer? You get foods like tea drinks and cocoa blends that are sustainably cultivated. For the sake of your health and the environment, we and our manufacturers are happy to dispense entirely with pesticides. This means that our tea and cocoa come from controlled organic cultivation. That’s why we don’t just talk about transparency, instead we put it into action. Accordingly, you can read on our site where the ingredients come from. As a consumer, you decide which product goes into your bag. Are you aware of your decision-making power? It affects not only your present, but also the future of our children. For this reason, we have banned plastic from our packaging. This plastic does not harmonize with our claim to sustainability.
Because food satisfies basic human needs and is also part of your everyday life, we develop innovative AND sustainable products. We also make sure that you can afford our high quality products. With us, noble and yet inexpensive foods are not mutually exclusive. In Vienna, we develop novel blends that are characterized by quality, sustainability, organic and genuine craftsmanship. We pack our products by hand in environmentally friendly and recyclable paper packaging or jars. As a result, you’ll enjoy a pure taste that the plastic called plastic won’t distort. In addition, we only use natural ingredients in our food products. To guarantee you a distinctive taste experience, we only add natural flavours. As far as possible we work together with local manufacturers. With our cocoa suppliers, however, we place a high value on organic cultivation as well as fair wages for the local farmers. We also take care to source cocoa exclusively from producers who do not clear tropical rainforests in order to clear an area for cocoa cultivation.
100 % organic
Organic is not only trendy, but can also be found in any well-stocked store. Regardless of whether it’s discount stores or delicatessens – organic products are now available just about everywhere and are therefore literally on everyone’s lips. Nevertheless, higher prices compared to those for products from conventional agriculture unsettle many consumers. What many people are not aware of is the real price they pay by not buying organic products. In this case, you don’t pay at the cash register, but sooner or later in terms of health, well-being and an overpriced health care system that has to bear the consequences of unhealthy eating. It is precisely for this reason that organic farming plays an essential role and is becoming increasingly relevant as demand continues to rise. The responsibility for the development and growth of Bio & Co. lies with each and every one of us. By opting for organic and against anything that contradicts it, we are making an important contribution to protecting the environment and improving our quality of life.
Those who value organically grown products also care about the sustainability of the food that ends up in their shopping baskets every day. In this area, too, the customer is king and has a decisive influence on the way in which suppliers develop and react to changes in demand and sustainability. In concrete terms, sustainability means supporting GMO-free agriculture. Since sustainable products are not recognizable by taste or appearance, special labels and seals of approval help to locate these items. You can’t go far wrong with organic products in terms of sustainability – because organic products are generally produced without genetic engineering and grown without chemical and artificial sprays. It is worth taking a closer look at the label, especially for products from developing countries such as cocoa, tea, coffee and chocolate. Fair trade plays a key role here if you value sustainable food. Fair trade means fair prices for producers that are significantly higher than the world market price and thus not only secures livelihoods but also supports educational and health facilities in countries that still need to catch up in these areas.
In the globalised world in which we live today and which is moving closer together bit by bit, the range of foods on offer is also becoming more and more diverse. It is not always easy to keep an overview and to evaluate the quality of certain products. Transparency is the name of the game here, if you want to know exactly what you are dealing with and what you are buying. Although labels are becoming more and more important and are increasingly found on all kinds of articles, many consumers feel overwhelmed and not sufficiently informed. What is important is the form in which this transparency exists – clearly formulated, with no small print, each of us as consumers can decide individually which foods we want to consume and which we can confidently leave on the shelf.
Organic farming combined with sustainability and clear labelling of the origin of any kind of product – that and nothing else should be the measure of all things. The responsibility for further development and the application of such standards lies not with the producers or companies responsible for the distribution of our food, but entirely with the consumer. Only we consumers have the power to set the direction in which the future food market will develop with our decision to go organic & Co. With this awareness and the critical examination of what is put in front of us by the food industry, each of us can make our contribution to a better world.